When someone asks you what you do, what do you say? “I’m a Nutritionist” or “I’m a Health Coach”? or even “I’m a business owner”?
What does that mean to people? Do they know how you can help them from this answer?
Refer back to your ideal client avatar exercise. What problems do they have? What do they need from you?
Now how can you translate that into your job title, elevator pitch and other instances where you have just a moment to explain to people what you do?
Start working on creating a benefit statement that explains how you help people. Tell them *what your clients experience* instead of just your job title.
You can phrases like “I help women…”, “I teach people how to…” etc.
“I help women lose weight in a way that fits their busy lives.”
“I teach people how to cook healthy, family friendly meals.”
“I create custom meal plans for bodybuilding competitors.”
Feel the difference?
Start playing around with it, saying it out loud, and see how it feels to you. Remember, your client cares what you can do for them.